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Make Data-Driven Decisions with Triangulation

Future-proof your marketing measurement with advanced triangulation strategies, for holistic and unparalleled insights to optimize marketing decisions.

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Why Triangulation?

When methodologies talk to each other, you get to widen your perspective and move towards exploring diverse angles of your brand’s marketing efforts.

Triangulation isn't just a buzzword for us—it's a strategy that withstands industry changes, such as cookie deprecation and tracking regulations, and ensures you stay ahead in the dynamic marketing landscape.

Adtriba's triangulation strategies go beyond traditional methods, providing a level of accuracy that sets your marketing efforts apart. Gain insights for data-driven decisions, empowering your team to strategically allocate resources for maximum impact. 

What is Triangulation?

Triangulation in marketing measurement refers to the powerful methodology of combining multiple high-quality measurement methods to achieve a more accurate and comprehensive understanding of your marketing.

By utilizing diverse approaches, such as MMM, MTA, and incrementality testing, we ensure that insights are not reliant on a single method, minimizing biases, reducing over-reliance on any one methodology, and revealing a clearer picture of your marketing efforts.

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Elevate Your Insights, Decisions, and Adaptability

Understanding the nuances of each triangulation method is crucial for getting a holistic analysis of the whole marketing mix from robust, cross-validated insights. 

  • Marketing Mix Modeling: Uses macro and aggregated level data, great for big-picture, tactical, and strategic decisions, but lacks touchpoint sequence 
  • Multi-Touch Attribution: Leverages micro-level data and is great for operational and tactical decisions and deep insights into user journeys, but only for trackable signal.
  • Incrementality Testing: Utilizes macro or micro-level data and is useful for both operational and strategic decision-making. Calibration ensures the method aligns precisely with business objectives. Gives insights into the causality of activities but can be timely and have a high opportunity cost.  
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Moving away from the limitations of singular methods, triangulation has proven transformative for brands, ensuring a reliable understanding of their marketing efforts.

János Moldvay

CEO & Co-Founder

Adtriba

Combination of High-quality Methods Lead Closer to the Truth

Embark on a journey toward holistic marketing transparency and say goodbye to the suboptimal usage of singular methods in isolation. 

  • Marketing Mix Modeling (MMM)
  • Multi-Touch Attribution (MTA)
  • Incrementality Testing
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Discover the Science of Triangulation

Witness the integration of diverse measurement methods, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing. 

  • Holistic View
  • Future Proof 
  • Resolves Conflicting Data