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Data-driven Marketing Mix Modelling

Data-driven Marketing Mix Modelling

Marketing insights fast, simple and privacy-friendly

Find out what impact your marketing activities have on your sales and optimize your budget allocation with ease.

Book a demo

Allocate your budgets with confidence 
and get reliable forecasts on conversions and sales.

Integrate aggregated data from various sources in one combined view – no additional tracking required.

Take advantage of Marketing Mix Modeling algrorithms calculating cost per acquisition in each channel and giving you a forecast on conversions and sales.

Benefit from optimized media plans to help you increase marketing ROI and grow revenue.

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Tracking-restrictions and platform silos make ad spend optimization super hard.

Adtriba Sphere helps marketing teams to master the challenges associated with this task.

János Moldvay

Co-Founder & CEO

Adtriba

Data-driven Marketing Mix Modelling

Marketing Mix Modelling

Measure real-world performance

Find out how each channel really impacts conversions and sales in one place.

  • Incrementality for all activites
  • Fully automated
  • No more data silos
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Holistic measurement

Understand correlations across the board

Measure efficiency for all acitivites, incl. offline activities like OOH and TV as well social channels and external factors like weather or saisonality.

  • Online and offline acitivites
  • Including TV and print
  • Social channels
  • External non-marketing factors

Swift results

Fast and easy to use.

Get up and running within a few weeks and benefit from insights and recommendations in no time.

  • Easy and quick to implement
  • One time set-up via funnel.io
  • Up-to-date insights daily
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Future-proof

Stay in line with privacy requirements

Sphere works with aggregated data on source level, so you do not depend on tracking single users.

  • Leverages data on source level
  • No tracking infrastructure needed
  • Not impacted by IDFA deprecation, ITP or GDPR
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AI-powered analytics

Get granular insights you can rely on

Sphere’s dedicated machine learning models take all details into account and help you to minimize inefficient activities

  • Source saturation
  • Marginal CPA
  • Optimization strategy
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Media Planning and forecasting

Optimize and plan ahead with ease

Evaluate current performance and get exact recommendations on how to optimize your spend.

  • Optimum scenario planner
  • Forecasts
  • Smart budget recommendations
  • Ready to use media plans

Ready to get started?

Start increasing marketing ROI with holistic, data-driven marketing measurement today.

Book a demo