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FREENOW | Adtriba

Discovering True Incrementality of Marketing Activities with “Always-On” MMM

With Adtriba’s “always-on” MMM solution, FREENOW has gained enhanced insight into the true incrementality of their marketing activities across all digital channels.

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Case Study Insights

  • FREENOW improved their understanding of the true incrementality of marketing activities across all digital channels, driving optimization in their marketing campaigns
  • With Adtriba's always-on Marketing Mix Modeling (MMM) solution, FREENOW gained a holistic and cross-platform view of the efficiency of all their marketing activities
  • By integrating Adtriba's solutions, FREENOW was able to cut costs significantly, optimizing their media planning based on the actual incrementality of their marketing channels
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Adtriba's data-driven approach revealed the true impact of our marketing activities across all digital channels, enabling us to streamline our campaigns and significantly reduce costs.

Carlos Guatimosim

Data Scientist

FREENOW

More about FREENOW