FC St. Pauli

Optimizing Budget Allocation with Multi-Touch-Attribution (MTA)

Find out how FC St. Pauli saved up Media Budget with the help of Adtriba's Data Driven Attribution.

Case Study Insights

FC St. Pauli is a German football club with a long tradition, extremely loyal supporters and committed employees
In addition to advertising in SEO and social media, the marketing mix of FC St. Pauli also includes the club‘s own newsletter
The Soccer Club implemented Adtriba to plan a target group orientated campaign for the launch of their very first completely self produced merchandise collection

You will also learn about

Adtriba started to analyze FC St. Paulis‘ data using multi-touch attribution and machine learning algorithm
The results could be directly compared to results from the former used static models
FC St. Pauli discovered severe differences, especially regarding the impact of their newsletter