Adtriba_byFunnel_57h (1)

awork | B2B SaaS

Moving Beyond Heuristic Attribution to Find the Truth: AI to the Rescue

Awork has successfully scaled their B2B SaaS business with Adtriba and confidently spends a six-figure monthly media budget in a highly competitive environment with high ad costs.

Case Study Insights

  • Awork is a work management solution which helps teams from various industries to plan and organise their work 
  • To grow their business awork identified three business questions to be answered about app sign ups, acquisition costs and optimal bidding
  • with the help of data-driven attribution awork was able to shift and allocate their budget in an optimal way and outbid their competition despite increasing costs on ad platforms
awork_tobi

We could raise our bids and outbid the competition in the important placements while saving our resources on campaigns that don’t contribute as much.

Tobias Hagenau

Co-Founder & CEO awork.io

awork

More about awork